Friday, May 6, 2011

Need a tool you don't have? Build it.

My new mobile site
Building tools in order to build a business is a remarkably fun thing.  It's so much fun to be freed to work on my business so that when I work at my business I've got the tools I need to do so more efficiently.  Since childhood I've been deeply interested in building things.  (Legos!)  I've loved to understand the way things work, because since youth  I've just needed to know.  
Somewhere back in my mind is a memory of my brother and I dismantling old VCR's and an old record player.  

As an entrepreneur, things aren't much different (probably more emphasized). I'm always trying to systematize whatever it is that I'm working on so that I can do that thing more efficiently.  I love working to build a system that takes some of the administrative "weight" of my business off of my plate and makes my day, week, year run smoother.  We've all heard it said about our businesses, "If you do it more than once, make a system."  And the principle is true.  If you find yourself wasting too much time every month scribbling numbers on scratch paper to figure our your insurance payments from your commercial policy - then it's time for a spreadsheet that does that math for you.  If you feel like you are wasting your time, and can't complete anything because you're always answering the phone then build yourself a phone system.  Tired of chasing applicants?  Make a system that makes them chase you.  I say all this because the more I surround myself with systems and procedures the more capable I become to build the tools necessary to keep me moving forward.  I'm constantly tripping up, and learning from it - but all in all, the systems make my life a little easier.

I'd encourage you to do the same thing.  Quit letting the administrative tasks eat up your day.  Take control of them and build a system for them to work within, freely and independently of you immediate conscience.  The more systems you build the more you can complete each day.  In fact, you're not alone.  Others need the same systems you do.  Those systems you are building may benefit someone else, and you can help them.  You also may be able to capitalize on your systems.  You may be able to help others implement your systems and make a profit at the same time.

So, with all that said...  It has it's glitches, and we're working through them, but I'm pleased to announce the launch of my mobile site for my Property Management company JXN Housing.  If you'd like to check it out go to www.jxnhousing.com on your Android, iPhone, iPad and you will be automatically redirected to www.jxnhousing.mobi.  It's the newest system I've been working on, and it's going to dramatically streamline the advertising process for my management system.  I say this because I've watched the analytics of visitors to JXN Housing's website and a strong portion of the visitor base is arriving via a mobile browser.  The integration of being able to meet a potential buyer/tenant at the door of the house via a mobile website is incredibly powerful.  You immediately loop them into using your site to find the house that you can provide them.  You become the strongest communicator in the field if you are communicating with that individual through the mobile phone.  You become their most reachable go to real estate answer-man.  So, check out the site, report any gliches, and let me know what you think.  Once I get the kinks worked out, and I see how advantageous it really is I may be able to build one for you and your real estate business.

So, I'd encourage you, go find yourself a system to build and have fun building it.

No comments:

Post a Comment